SAIGON FABRICS
Client
Jenny Lim
Year
2022
Category
Website Design
Type of Work
UX Design
UI Design
Nestled in the heart of Sydney CBD, Saigon Fabrics is a high-end, luxury fabrics boutique in evening wear and wedding fabrics focusing on exquisite detail.
Saigon Fabrics needed a fresh digital presence that effectively presented their exquisite fabrics and resonated with the aspirations of clients who dream of bringing their gown concepts to life.
The website design took a simple and elegant approach, with clear hierarchy and grid, letting the beautiful photography take prominent space.
The outcome is an exquisite website that seamlessly extends the ambiance of their boutique, offering both existing and prospective clients a delightful online experience.
While the design is minimalistic and straightforward, it radiates elegance. The use of a simple colour palette, clean and modern typography, and a strategic use of whitespace lets the content breathe. This elegant approach not only elevates the overall aesthetics but also enhances readability and comprehension.
The website design celebrates the power of visual storytelling. It prominently features beautiful and captivating photography of the fabrics, allowing the images to take centre stage.
Each photograph evokes elegance, and tells a story behind the one of a kind fabric. The clean and uncluttered design allows the focus on the visual content, making it the highlight of the user's experience.
