Feel the Story
Client
Penguin, Monotype
Year
2026
Type
A typographic tactile ritual to help us focus.
Reading competes with infinite scrolling, notifications, and algorithmic distraction. 55% of young adults in the UK struggle to focus on books due to digital overstimulation (UK Reading Agency report 2025).
Reading begins with rituals. The moments before reading really matter. Small rituals that help us transition into stories like a scoop of honey into a warm cup of tea, pulling up a blanket and touching the ribbons that mark our favourite stories become sensory cues to prepare the mind to slow down and focus.
What if typography could reset our focus? Feel the Story transforms typography into a tactile reading ritual through a reading kit, designed to help distracted readers slow down and reconnect with books.
The solution? Feel the Story.
Monotype x Penguin transforms typography into a tactile reading ritual through a reading kit. By turning letterforms into textures designed to be touched, readers are invited to slow down and feel the story again. When our eyes are overwhelmed, our hands can help us focus.
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