Hey Lemonade

Birthed out of the lemons that the pandemic threw at Elise McCann and Lucy Durack, 'Hey Lemonade' is a new pragmatic 'app-roach’ to building resilience and optimism. It appeals to busy people who have tried meditation, but didn't resonate with it, and who are looking for something less 'woo woo'. 

'Hey Lemonade' consists of a series of honest pep talks providing an everyday tool for finding calm, building resilience and generating a renewed sense of possibility in situations when life gives you lemons. 

We created a brand identity that revolved around lemons—from the logo to the app design the brand identity
is infused with energy, fun and a healthy dose of lemon juice punch. 

You've Got This. All you need is a pep talk.